Tuesday, February 2, 2010

Snaps, snaps, snaps! :o)

Snaps to me indeed!

Recently, our hospital's monthly newsletter got a major facelift. As the manager of this particular publication, the task was laid before me to learn our new format, including some new Photoshop skills and put everything together in a matter of just a few weeks. My task list looks like this every month:
- schedule photoshoots
- review and assign photos to pieces appropriately
- publish webpages for each story and link to each article snippet
- edit photos for newsletter (both for the individual pages and for the newsletter itself)
- plug everything into our Constant Contact template
- final review with Gary before distribution
- create PDF of newsletter to mail to physicians

All in all, it's not a great deal, but this month was slightly complicated as we tried to get in the Photoshop fun stuff that needed to be done for our photos to work with our gorgeous new layout. Add to this the back-and-forth of one particular piece on which we haggled over wording and it gets more drawn out than it should be. Things came together somewhat seamlessly and in the end, the newsletter looked just gorgeous.

So much so that our Vice President of Public Affairs (my boss's boss) came over to me to congratulate me personally on "a job well done." True, I didn't design it and was only following instructions, but it came together very well and didn't require any frantic phone calls to the designers from under my desk while I remained in the fetal position.

So snaps to me, I guess. :o) I'll take the compliment especially considering who it came from. Below is a screenshot of the top of our new, snazzy newsletter - when it's finalized (i.e. we have this in PDF format and on our webpage), I'll link to the better copy. (But didn't 1185 do a bang up job?! Here is one of our old newsletters -- there really is no comparison.)

1 comment:

Robyn said...

Congratulations girl! This looks WONDERFUL, big strides from the last issue. Nice Job!